Followuply was founded in Berlin in 2025 — not in a boardroom, but after a trade fair. Our founding team had just wrapped up three intense days at a major B2B conference. The booth was busy. Conversations were strong. Business cards were stacked. LinkedIn connections were made. The energy was high. And then reality hit. Back at the office, the same pattern repeated itself: Spreadsheets. Delayed CRM uploads. Unclear lead ownership. Follow-ups happening days — sometimes weeks — too late. And no clear answer to one critical question: Did the event actually generate revenue? We realized something fundamental: Companies don’t struggle to generate event leads. They struggle to operationalize them. Marketing teams were judged on visibility. Sales teams were measured on revenue. Events sat somewhere in between — expensive, high-effort, and rarely measurable. That gap is why Followuply was founded.