Track, follow up, and attribute every event lead to revenue
Built for B2B teams that generate leads at events and want to turn them into real revenue.
From booth scan to closed deal — without spreadsheets
Designed for B2B teams where events are revenue engines — not brand exercises.
B2B SaaS & Technology
Industrial & Manufacturing
Consulting & Professional Services
IT & Cybersecurity
Built for revenue-driven B2B industries
Is your company missing the link between events and revenue?
Events generate leads.
Revenue gets lost.
Most B2B teams track scans and meetings — but struggle to prove actual revenue impact.
Leads disappear after the event
Manual exports. Scattered spreadsheets. No structured ownership.
Sales lacks context
Event conversations rarely make it into CRM with proper attribution.
ROI becomes guesswork
Leadership sees cost. Marketing sees lead volume. Revenue impact remains unclear.
Here comes FollowUply A structured way to measure event revenue
Connecting event leads to pipeline and revenue automatically and transparently
Capture
Import and centralise every event lead — instantly.
Enrich
Add event context, source tracking, and ownership.
Follow Up
Create structured workflows that sales actually uses.
Attribute
Measure pipeline and revenue per event — not just lead volume.
Finally, event performance you can prove
FollowUply turns event conversations into a structured pipeline — and structured pipeline into attributable revenue.
Revenue Visibility
See pipeline and closed revenue per event — not just lead volume.
Structured Follow-Up
Every lead has ownership, next steps, and accountability.
Budget Justification
Prove ROI to leadership with data that connects events to revenue.
Built for how B2B teams actually operate
FollowUply integrates into your current event and CRM workflows — without disrupting your sales process.
CRM-Ready
Sync seamlessly with HubSpot, Salesforce, and enterprise CRM systems.
No Process Disruption
Works alongside your existing lead capture and sales workflows.
Secure & Structured
Enterprise-grade data handling and controlled access.
FollowUply integrates into your current event and CRM workflows — without disrupting your sales process.
Start Measuring Event ROI
Simple pricing for measurable event revenue
Built for B2B teams that need structure, attribution, and accountability.
Need a tailored setup for your team?
Frequently Asked Questions
FollowUply syncs event lead data with your CRM, tracks pipeline progression, and attributes closed revenue back to the original event source — automatically and transparently.
Yes. FollowUply integrates with leading CRM systems such as HubSpot and Salesforce, and supports structured data sync to match your existing workflows
Most teams are fully operational within a few days. Setup includes CRM connection, event structure configuration, and attribution logic alignment.
No. FollowUply works alongside your existing lead capture and CRM processes without requiring major workflow changes.
FollowUply tracks attribution based on structured event tagging and CRM opportunity progression, giving you clear visibility into pipeline and closed revenue per event.
Yes. FollowUply is built for B2B marketing and sales teams that require structured tracking, accountability, and defensible ROI reporting across multiple events.